We Utilize all the Internet Advertising Channels
and then Optimize based on Data Analysis
If you are just starting to advertise, start out with Google Search Advertising thereafter expand into display ads, video ads and more. Every impression, click and action can be tracked, measured, and therefore optimized.
The advantage of advertising online is that you can target your audience extremely precisely. For instance, using search engines such as Google, Yahoo and Microsoft, your advertisements are seen precisely by people who are searching for your products or services.
We Strongly Recommend Starting with Search based Advertising before moving on to Display Ads
Even with increasing advertiser competition, Search Advertising still consistently delivers the best return for your money. Furthermore, our data suggests that it has the potential of bringing more targeted visitors to your website than all other Internet Advertising channels combined.
But Search Advertising has to be approached and managed with care. We conduct the following steps for Search based Advertising:
Research keywords to identify and generate a master list (of keywords) by utilizing both third party tools and “borrowing” from your competitor’s when necessary!
Analyze the competitive landscape to understand how well your competition is doing with their respective ad campaigns. This will allow you to effectively position your brand against the competition.
Develop rich creative for your landing pages (pages on your website that visitors land on after clicking your ad or link on Google, Yahoo, etc) so that your visitors convert at a highly desirable rate.
Develop ad creative that communicates value and benefits so that you are able to attract the “right” visitors to your website.
Target your users globally, regionally or locally.
Reach out to users at all stages of the Sales Cycle from Awareness to Purchase
Launch, manage and optimize the campaigns to get you a high increase in profits
Install, customize and utilize Google Analytics to evaluate your website’s data stream
Contact us to discuss your specific needs.